Ankit Shrivastava
BCG X | BCG | Digital Growth | Brand Marketing | Marketing Head, Capital Float | Digital marketing Head, Bajaj Finserv
- Role
- Project Leader at Boston Consulting Group (BCG)
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ankit Shrivastava
Core leader BCG X Growth India | 18+ Years across Consulting, FinTech, eCommerce & BFSI.Growth marketer with nearly 2 decades of experience delivering value across Consulting, BFSI, and eCommerce. I specialize in architecting digital-first growth engines and driving CXO-level measurement strategies, having led high-impact transformations at BCG and built ground-up marketing for leading FinTechs.My focus is on driving measurable incrementality and business value -whether optimizing global spends for Fortune 500 brands, scaling acquisition for challenger banks or implementing full-stack MarTech for India\'s largest PSUs. I thrive at the intersection of data-led strategy and hands-on execution.Specialties: Growth Strategy, Performance Marketing, GEO, SEO, MarTech (Automation & CRM), Measurement & Incrementality, Digital CX & Journey Optimization, and Marketing Spend Optimization.
Experience
Project Leader
Nov 2022 — Present · Mumbai, IN
Partnered with CXOs across BFSI and eCommerce to architect digital-first growth strategies and end-to-end customer journeys2. Led multi-market strategic interventions to optimize global marketing portfolios, delivering double-digit efficiency gains and sustainable cost-saving frameworks3. Co-authored a thought leadership report on digital maturity within the banking sector in \"Banking for a Viksit Bharat\"
Education
Management Development Institute, Gurgaon
Master of Business Administration (MBA), Marketing/Marketing Management, General
2004 — 2006
SVITS
BE, Computer Science
2000 — 2004
Skills
- Digital Marketing
- Online Advertising
- Strategy
- Market Research
- Marketing Management
- Media Planning
- Crm
- Customer Insight
- Integrated Marketing
- Marketing Research
- Direct Marketing
- Marketing Communications
- Management
- Competitive Analysis
- Customer Relationship Management (Crm)
- Marketing
- Brand Management
- Marketing Strategy
- Product Marketing
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