Shritika de
Marketing Manager | McDonald’s
- Role
- Category Lead at McDonald's
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Shritika de
Passionate Brand Manager with 10 years of experience in developing and executing successful brand strategies that drive growth, enhance brand visibility, and increase customer engagement in the retail sector. Proven expertise in market research, consumer insights, and cross-functional collaboration to create impactful marketing campaigns and initiatives. Skilled in managing brand identity, ensuring consistency across all touchpoints.
Experience
Category Lead
Jan 2026 — Present · Mumbai, IN
Leading a ₹500+ Cr business at McDonald’s India, spanning McCafé, Desserts, and Breakfast. Spearheading a high-growth category with a sharp focus on scale, relevance, and consumer-led innovation.
Education
Welingkar Institute of Management
Master of Business Administration (MBA), Business Administration and Management, General
2013 — 2015
International College for Girls
Bachelor of Arts (BA), Economics
2009 — 2012
Skills
- Microsoft Excel
- Research
- Business Strategy
- Marketing
- Business Development
- Data Analysis
- Brand Management
- Marketing Strategy
- Marketing Management
- Marketing Research
- Teamwork
- Team Management
- Qualitative Research
- Marketing Communications
- Market Research
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