Shristi Bhattacharjee

WORK HISTORY

EDUCATION

ABOUT SHRISTI BHATTACHARJEE

Hi there, growing up I wanted to have a rom com job. So of course I became a writer straight out of college. Once upon a time in deadlines, I crafted campaigns for some of the world’s most recognized brands — BMW, Amazon, Royal Stag, Nokia, Too Yumm, iQOO, and more. From film festivals and music IPs, to racing tracks and gaming nights, I have created non-stop during my days in advertising. Chapter two was at Masters’ Union, where I led social media and content strategy, growing the audience by 150k followers in six months. I scaled our YouTube presence, tackled engagement challenges head-on, and told stories that reflected the aspirations and anxieties of a young, ambitious student base. It was content as community-building (and it worked!). Currently, I work at InfoEdge, driving full-stack marketing for 99acres. Which includes everything from growth campaigns to product launches to integrated brand storytelling. It\'s where all my experiences converge: advertising\'s whack, content strategy, product thinking, and a focus on user experience. At this point in my career, I love working at the intersection of product, story, culture and scale. If you\'re looking for someone who can translate complexity into clarity - we should talk. Other areas of interest (so that the algo can connect me with my people): workplace culture, genz consumer behaviour, tennis, really good cinema, restaurants that do gorgeous food, the alco bev & NA bev scene in India, lores of music people and chefs who made travel shows.