Shriraksha Mohan
Senior Specialist, Digital Experimentation @Canada Life
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WORK HISTORY
Senior Specialist, Digital Experimentation @Canada Life
Toronto, ON, CA
EDUCATION
Ramaiah Institute Of Technology
Bachelor of Engineering - BE, Engineering/Industrial Management
Schulich School of Business - York University
Master of Management
ABOUT SHRIRAKSHA MOHAN
Shriraksha is a Digital Analytics Specialist with 5+ years of expertise, dedicated to harnessing data to drive strategic decision-making and enhance digital experiences. She has a proven track record in Conversion Rate Optimization, Brand Lift Studies, Survey Design and Analysis, and Market Research. Shriraksha excels at translating complex business requirements into comprehensive tagging architectures for seamless analytics implementations across web and app platforms. She skillfully leverages personalization techniques to deliver tailored user experiences that drive engagement and conversion. Her expertise in A/B testing and multivariate testing has led to the identification of the most effective strategies, optimizing user journeys and ensuring continuous improvement and business growth. She is highly proficient in data analysis, generating actionable insights that inform business strategy and improve performance. She is passionate about using data to create impactful digital strategies that resonate with users and achieve business objectives.
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