Shrinivas Deoraye

About Shrinivas Deoraye

I’m a Social Media Marketing Lead passionate about turning content into conversations and campaigns into measurable growth.With experience in digital marketing, campaign strategy, and content-led promotions, I specialize in building impactful social media initiatives that help brands increase visibility, drive engagement, and generate qualified leads.My work revolves around planning and executing high-performing campaigns for certifications, webinars, industry events, and thought leadership initiatives, particularly in the technology, AI, and professional certification space.I enjoy transforming complex ideas into scroll-stopping content and compelling campaigns that resonate with the right audience:• Social Media Strategy & Campaign Execution• LinkedIn Growth & B2B Marketing• Webinar & Event Promotions• Product Campaign Marketing• Content Marketing & Brand Messaging• Engagement & Lead Generation CampaignsI strongly believe that great marketing is not just about visibility, it’s about creating meaningful engagement and real business impact.Always open to connecting with professionals in digital marketing, technology, AI, and growth marketing.

Experience

1. Social Media Marketing Lead

   Gsdc - Global Skill Development Council

   Jan 2026 — Present

   Plan and execute digital marketing campaigns to promote professional certifications, webinars, and industry events across platforms like LinkedIn, Twitter, Instagram, and Facebook.• Create high-impact social media content, including campaign copy, banners, captions, and promotional messaging designed to increase engagement and registrations.• Develop content strategies for LinkedIn marketing, including newsletters, promotional posts, thought-leadership snippets, and campaign creatives.• Coordinate with design, content, and marketing teams to ensure timely delivery of creatives and campaign assets.• Promote webinars, certification programs, and virtual events through targeted messaging and optimized campaign content.• Write compelling marketing copy for banners, ads, landing pages, and social posts to drive conversions and audience engagement.• Manage end-to-end campaign execution, from content planning and approvals to publishing and promotion.• Support brand positioning and audience engagement by creating scroll-stopping promotional content aligned with marketing objectives.• Collaborate with internal stakeholders to ensure consistent messaging across digital marketing channels.• Track campaign performance and optimize content strategies to improve reach, engagement, and lead generation.

Education

• Sinhgad Institutes

  Bachelor's degree, Pharmacy