Pranjal Jagdish Shrikhande
Data Analyst | Data Scientist | Business Analyst | Python | R | SQL | Power BI | Tableau | Advanced Excel | AWS | Ex-Cognizant
- Role
- Data Scientist at Soundwave Digital
- Location
- Arlington, TX, US
- LinkedIn followers
- 500 followers
About Pranjal Jagdish Shrikhande
As a data-driven professional experience, I specialize in transforming complex…
Experience
Data Scientist
Jul 2025 — Present · Dallas, TX, US
Built and maintained scalable data pipelines as part of the data science team on Google Cloud using Python and SQL, processing 5M+ daily records to enable campaign performance reporting, dynamic audience segmentation, and AI-powered analytics.• Analyzed advertising data from 10+ media channels and 200+ campaigns to uncover trends, optimize targeting, and support ML models for forecasting and bidding optimization, improving delivery efficiency by 18%.• Designed and integrated RESTful APIs to connect Amplifi’s proprietary datasets with internal dashboards, reducing reporting latency by 40% and enabling real-time insights across programmatic, social, and search campaigns.• Collaborated cross-functionally with Ad Ops, Strategy, and fellow Data Scientists to visualize audience performance using Tableau, refine AI agent logic, and translate model outputs into actionable and client-facing deliverables.
Education
Jawaharlal Nehru Engineering College
Bachelor of Technology - BTech
2018 — 2022
The University of Texas at Arlington
Master's degree
2023 — 2025
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