Shrikant Upadhya

About Shrikant Upadhya

Adobe Multi-Solution Architect with in-depth experiences on Digital Marketing Transformation with technical solution design, implementation and Development using Adobe Experience Cloud technologies.13+ years of extensive experience in solution designing & implementation of digital transformation projects leveraging Adobe Marketing suite of products particularly specialized in Travel & Hospitality (in particular Airlines) Domain with a total IT experience of 18+ years.Client Leading airline in Nordic region.2. Leading British Car Brand3. Major Water Solutions and Industrial Water Management company 4. Flagship Carrier in Middle East.5. Major Indian Airline.6. Leading manufacturing/life science & material science company.Technical Marketing Cloud - Multi-Solution architect with functional & technical integration experiences across most of AMC products. Hands –on experience in the following products- 1. Adobe Campaign Standard (Functional & Technical)2. Adobe Launch (Functional & Technical3. Adobe Analytics (Functional & Technical)4. Adobe Target Standard (Functional & Technical)5. Adobe Experience Platform (Functional)5. Adobe Experience Manager (Functional & Technical)6. Adobe Experience Cloud Platform & Core Services (Functional & Technical)

Experience

1. Senior Manager (Architect)

   Cognizant

   Dec 2015 — Present

   Analyze business needs and suggest Adobe Experience Cloud products to solve business problems.• Involve in architectural designs w.r.t overall integrations of various Adobe Marketing Cloud products in a design landscape.• Early explore product features by participating in PoCs and recommend use-cases. • Adobe Campaign - Design Data Model, build data ingestion workflows, setup transactional emails, develop content, email delivery template leveraging Email Designer, setup segmentation, Integration with 3rd party survey systems, design overall architecture to integrate with other AMC products like AA etc• Adobe Analytics - Design SDR/implementation specifications based on discovery interviews with client stakeholders, translate business questions into tech specs, provide recomentations, setup AA configurations like Report suites, custom variables (traffic, conversion and success events), classifications. Set up Reports in Workbench. Design overall architecture to integrate with other AMC products ACS, AT etc• Adobe Launch - setup data elements, extensions, rules, consent management etc.• Adobe Target - Setup experience targeting, AB testing, audience creation, recommend use cases to drive revenue, design overall architecture to integrate with other AMC products AA, ACS etc• Active involvement in RFPs, PoC w.r.t Adobe Marketing Cloud Solution design.• Keeping up to date with the latest technology updates in AMC landscape.• Involved in building Adobe Marketing Cloud competencies with-in team such as training and mentoring.• Involve in design and development on need basis.• Prepare documentations, re-usable assets to be leverage across multiple projects.

Education

• P.C. Jabins Science Collage

  Pre-University, PCMB

  1999 — 2001

• SDM Collage of Engineering and Technology

  Bachelor of Engineering, Computer Science

  2001 — 2005

Skills

• Web Content Management
• Java
• Jsp
• Oop
• Css
• Web Applications
• Sql
• Hibernate
• Unix
• Spring
• Sdlc
• Solution Architecture
• Agile Methodologies
• Java Enterprise Edition
• Enterprise Architecture
• Eclipse
• Servlets
• Web Services
• Xml
• Hudson
• Spring Framework
• Html
• Software Development
• Scrum
• Javaserver Pages (Jsp)
• Ajax
• Maven
• Mvc
• Subversion
• Jdbc
• Javascript
• Core Java
• Testing
• Soa
• Tomcat
• Requirements Analysis
• Integration
• Cq5