Shridhar Vengurlekar

About Shridhar Vengurlekar

Thank you for landing into my profile. Hi! I am Shridhar, who simply loves to spend time on social media.As a dynamic and results-driven Social Media Manager and Online Reputation Management (ORM) specialist, I bring extensive experience in leading social media strategies and maintaining exemplary online reputations for top fintech and retail brands. My career is marked by a proven ability to transform negative feedback into positive engagement, mitigate brand threats, and foster robust online communities.I excel in- Analyzing and addressing social media inquiries, comments, and brand mentions- Converting negative reviews into positive customer outcomes- Initiating engaging content that resonates with diverse audiences- Managing crisis escalations effectively to balance brand reputation- Leading and mentoring teams to achieve high customer satisfaction (CSAT) scores.My professional journey includes significant roles at FPL Technologies - OneCard, where I led ORM initiatives for India\'s smartest metal credit card, and Reliance Retail, where I managed social media escalations for JioMart. With a keen understanding of social media trends and a strategic approach to brand management, I have consistently driven impactful campaigns and delivered exceptional results.I am passionate about leveraging my expertise to help brands navigate the digital landscape, enhance their online presence, and build lasting relationships with their audiences. Open to relocation and immediately available, I am eager to contribute to forward-thinking organizations that value strategic social media management and brand integrity.

Experience

1. Online Reputation Management Lead

   FPL Technologies

   May 2022 — Present · Pune, IN

   Online Reputation Management Lead - Analyzed social inquiries, comments, and mentions on CloudSek and dark web activities; addressed customer messages and resolved concerns on YouTube, X, Facebook, and Instagram- Conducted manual crawling of search engines and websites to identify brand threats and user complaints; converted negative reviews on Google Play Store, Google My Business, and App Store into positive outcomes- Initiated engaging social media posts, interacted with users using humor/GIFs, and upheld positive sentiment on pages- Evaluated team-user interactions, tracked KPIs related to social media customer care, and provided real-time feedback and training to ensure brand compliance- Managed crisis escalations from CEOs and investors, balancing brand reputation with effective resolution strategies- Administered ORM tool, coordinated new updates/changes- Engaged with partner banks consistently to discuss social traction, challenges, and RBI escalations- Led a team of ORM representatives, conducted briefings, meetings, reviews, training sessions, managed rosters, facilitated team-building activities, prepared RCA reports, and conducted audits and feedback sessions- used CloudSek tool to identify and take down social media cyber threats for brand - Ensured adherence to SLAs, TATs, and deliverables, optimized team productivity and cultured a positive work environment

Education

• upGrad.com

  Master of Business Administration - MBA, Marketing

• University of Mumbai

  Master of Commerce, Business Administration and Management, General

• University of Mumbai

  Bachelor of Commerce - BCom, Accounting and Business/Management