Shreyosi Roy
Marketing Strategist | Content & Campaign Specialist | Driving Engagement for Spiritual Tech Products
- Role
- Marketing Intern at Utsav App
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shreyosi Roy
CRM & Content Strategist | WA-SMS Automation | Spiritual-Tech Marketing | MBA (Marketing), JAGSoMHi, I’m Shreyosi Roy — a performance-driven content and campaign strategist with a unique blend of sociological insight and marketing expertise. With a Bachelor\'s in Sociology and an MBA in Marketing from Jagdish Sheth School of Management (JAGSoM), I bring both empathy and efficiency to every communication strategy I craft. Currently at Utsav (India’s fastest-growing spiritual-tech startup), I manage end-to-end WhatsApp, SMS, and push campaigns, designing contextual communication through WebEngage, Infobip, and Gupshup. My cohort-based campaigns have led to significant boosts in user engagement, Prasad bookings, and temple event participation. I also lead SEO blog content, puja listings, and product storytelling — contributing to a surge in daily page clicks while preserving spiritual authenticity. Previously, I created marketplace-ready content for global SaaS products at Neutrinos, handling positioning and SEO for their product suite. During my MBA, I was a core member of the Admissions Committee, leading outreach, interviews, and digital presence — strengthening brand perception and engagement. Passionate about driving cultural relevance, digital devotion, and data-backed performance, one message at a time.
Experience
Marketing Intern
Nov 2024 — Present · Bengaluru, IN
Education
St. Joseph’s Convent School, Chandannagar
Indian Certificate of Secondary Education (ICSE) - Class X,
2005 — 2017
Delhi Public School Megacity
ISC- XII HUMANITIES
2017 — 2019
JAGSoM - Jagdish Sheth School of Management
PGDM
University of Calcutta
Bachelor of Arts - BA, Sociology Honours
2019 — 2022
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