Shreyati Chakraborty

Offer Marketing Specialist @Schneider Electric

GB

As the Offer marketing specialist for LV & PSS product launches, I craf compelling narratives that bring complex energy solutions to life — driving visibility, demand, and brand consistency across regions- Drove global marketing strategy across diverse markets, translating data into actionable insights on market share, pricing, and competitive positioning to fuel performance-based decisions (revenue, margin, volume)-Led storytelling across platforms, developing end-to-end launch assets — pitch decks, catalogs, product videos, and campaign content — that elevated brand visibility and boosted cross-channel engagement-Enabled sales and customer impact by aligning marketing tools with real customer needs, increasing internal asset usage by 40% and supporting more effective value-based selling-Collaborated cross-functionally with Sales, R&D, and Regional Marketing to craft tailored go-to-market and messaging strategies that reflected customer insights and brand tone-Accelerated go-to-market timelines by 20% through agile project coordination, requirement gathering, and roadmap planning — ensuring marketing kept pace with product innovation-Continuously upskilled in creative strategy, agile workflows, and modern consumer behavior to stay ahead of shifting expectations in digital-first brand storytelling.

Institute of Techncal Education & Research

Bachelor of Technology - BTech, Electrical Engineering

University of Leeds

MA Advertising and Marketing