Shreyasi Srivastava

Product Marketing Manager @HCLSoftware

Bengaluru, IN

Developed and executed go-to-market strategies for HCL MyXalytics FinOps and HCL MyCloud, driving product adoption across enterprise and partner channels.• Led cross-functional launch campaigns with Red Hat to position HCL MyCloud as a modern alternative to VMware Center, emphasizing agent-based migration, cost savings, and hypervisor independence.• Designed and executed channel marketing programs, including Try & Buy campaign for MyXalytics FinOps and targeted initiatives for MSP and GCC segments, leading to increased product trials (by 3X in 90 days) and qualified pipeline.• Created sales enablement and product marketing assets such as product narratives, brochures, datasheets, solution decks, monthly newsletter, and customer-facing blogs aligned to the product lifecycle.• Spearheaded an SEO blog program published on both HCLSoftware’s blog and third-party sites, resulting in an AEM blog ranking #2 on page 1 of Google search results and two Agentic AI blogs also on page one - enhancing product visibility and organic reach.• Conducted competitive analysis and market research to guide messaging, product differentiation, and user insights.• Managed the integrated content calendar in collaboration with digital, email, and SEO teams to support regional campaigns and global product rollouts.• Coordinated with cross-functional stakeholders across Product, Sales, Engineering, Legal, and Partner Marketing.• Led the creation and secured approval of the FY26 marketing plan and budget, aligning initiatives with strategic business goals.

Indian School of Business

Certification, Digital Marketing

RV College Of Engineering

Bachelor of Engineering - BE, Telecommunications Engineering

Indian Institute of Technology, Madras

PG Diploma , Applied Data science and Machine Learning

SYMBIOSIS INTERNATIONAL UNIVERSITY

Master of Business Administration - MBA, Communication Management