Shreyasi Srivastava
Product Marketing Manager
- Role
- Product Marketing Manager at HCLSoftware
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shreyasi Srivastava
A dynamic and results-driven Product Marketing Manager specializing in Agentic AI…
Experience
Product Marketing Manager
Apr 2024 — Present · Bengaluru, IN
Developed and executed go-to-market strategies for HCL MyXalytics FinOps and HCL MyCloud, driving product adoption across enterprise and partner channels.• Led cross-functional launch campaigns with Red Hat to position HCL MyCloud as a modern alternative to VMware Center, emphasizing agent-based migration, cost savings, and hypervisor independence.• Designed and executed channel marketing programs, including Try & Buy campaign for MyXalytics FinOps and targeted initiatives for MSP and GCC segments, leading to increased product trials (by 3X in 90 days) and qualified pipeline.• Created sales enablement and product marketing assets such as product narratives, brochures, datasheets, solution decks, monthly newsletter, and customer-facing blogs aligned to the product lifecycle.• Spearheaded an SEO blog program published on both HCLSoftware’s blog and third-party sites, resulting in an AEM blog ranking #2 on page 1 of Google search results and two Agentic AI blogs also on page one - enhancing product visibility and organic reach.• Conducted competitive analysis and market research to guide messaging, product differentiation, and user insights.• Managed the integrated content calendar in collaboration with digital, email, and SEO teams to support regional campaigns and global product rollouts.• Coordinated with cross-functional stakeholders across Product, Sales, Engineering, Legal, and Partner Marketing.• Led the creation and secured approval of the FY26 marketing plan and budget, aligning initiatives with strategic business goals.
Education
Indian School of Business
Certification, Digital Marketing
RV College Of Engineering
Bachelor of Engineering - BE, Telecommunications Engineering
2010 — 2014
Indian Institute of Technology, Madras
PG Diploma , Applied Data science and Machine Learning
SYMBIOSIS INTERNATIONAL UNIVERSITY
Master of Business Administration - MBA, Communication Management
2018 — 2020
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