Shreya Shrivastav
Senior Paid Media Analyst| E-commerce and App Strategist
- Role
- Senior Analyst at Omnicom Media
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Shreya Shrivastav
Experienced Senior Paid Media Analyst with a strong track record in optimizing campaigns and reducing Customer Acquisition Costs (CAC) across a dynamic 4+ year career. I\'ve worked with a diverse range of clients, from startups to unicorns, across sectors like Retail, B2B, B2C, Finance, and Healthcare.With a customer-centric approach, I’ve honed my expertise in supporting customers throughout their buying journeys. If you\'re looking to expand your business\'s reach in a way that leverages your strengths, feel free to connect. I believe effective marketing strategies go beyond performance, business analytics, and programmatic ads; they focus on building meaningful connections with your target audience.My client portfolio includes top brands like L\'Oréal Paris, Birkenstock, DealShare, IndigoLearn, Bombay Shirt Company, Haus & Kinder, HexaHealth, and Spotify.Specialties- Performance Marketer- PPC/ SEM (Facebook, Google, Snapchat, and LinkedIn Ads)- Google Analytics and Firebase- DV 360 (Programmatic Advertising)- Python, SQL, and Data Visualization- Customer Acquisition and retentionEmail Id- s••••••••@gmail.com
Experience
Senior Analyst
Apr 2024 — Present · Gurugram, IN
I managed the end-to-end campaign operations for OMD EMEA in the Netherlands and Belgium, leading to a 34% increase in lead generation and branding campaign performance. Contributed to media planning, setup, and optimization for Social Ads across EMEA-based brands, enhancing sales and campaign effectiveness. Developed and presented detailed performance reports and analyses, delivering actionable insights and resolving issues to improve campaign outcomes. Implemented media strategies for large international brands, including L\'Oréal (36 global brands), Renault, Mercedes, and JLR (Jaguar Land Rover), ensuring effective and customized campaign execution.
Education
Dr. A.P.J. Abdul Kalam Technical University
Bachelor of Technology - BTech, Computer Science
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