Shreya Saha
Customer Success Specialist at CommerceIQ | Amazon Advertising | Account Management | PPC Expert | Ex - Amazon
- Role
- Customer Success Specialist at CommerceIQ
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shreya Saha
As an Ad Operations Manager with over 6+ years of experience in the digital marketing industry, I specialize in Amazon Ads and PPC strategies for e-commerce domains. My expertise lies in developing and executing comprehensive digital marketing strategies that drive traffic, increase sales, and achieve set goals and KPIs.Currently, as an Ad Operations Manager at Escape Velocity, I lead and manage a team to deliver on required goals and KPIs while conducting regular performance reviews and providing constructive feedback to team members. My responsibilities include managing Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to increase sales and ROAS MoM. Through keyword research, campaign structure, bid management, and optimization, I have achieved 332% growth in scaling while reducing ACOS. I also collaborate with cross-functional teams, including advertisers, sales, product management and stakeholders to ensure alignment on advertising strategies and timely delivery of goals.Previously, as an Account Specialist at Amazon Development Center India, I engaged with advertisers to understand their advertising goals and KPIs. I handled Pan EU accounts like Hasbro, Mattel, and Johnson & Johnson, and helped in generating 712% more revenue in the year 2020 for Johnson & Johnson with monthly optimizations. I also strategized, implemented, and launched campaigns for 14K products, resulting in the brand’s revenue growth by 400% in a month. Additionally, I trained a team of 20 optimizers on multiple new process launches, tool launches along with “best practice” solutions impacting in large scale adoption, and helped the team achieve their quality above 97.5%.As an Associate Account Specialist at Amazon Development Centre India, I flawlessly executed the end-to-end ad optimization process for vendors and sellers on Amazon, liaising with key internal and external stakeholders. I also analyzed account performance against key metrics to identify, recommend, and implement optimization solutions to increase efficiency and meet clients’ KPIs. I created regular reports of Process Update/changes and shared it with the team to stay on top of all updates ensuring 100% process adherence. I also mentored multiple optimizers over the course of a year on all the different types of optimization processes for vendors and sellers.With my expertise in digital marketing strategies, I am capable of effectively functioning with minimum supervision, and I am a self-starter. Outside of work, I enjoy reading, traveling, and blogging about food.
Experience
Customer Success Specialist
Jan 2024 — Present · Bengaluru, IN
Education
Vanguard Business School
Master of Business Administration (M.B.A.), Marketing
2015 — 2017
Bhawanipur Education Society College
Bachelor’s Degree, Business/Commerce
2011 — 2014
Auxilium Convent School
High School, Business/Commerce
2011
Skills
- Presentations
- Management
- Microsoft Office
- Microsoft Powerpoint
- Marketing Communications
- Leadership
- Microsoft Excel
- Marketing
- Market Research
- Strategic Planning
- Teamwork
- Team Management
- Business Development
- Microsoft Word
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