Shreyas Nilekani
Senior Executive-digital Marketing @3i Infotech Ltd.
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WORK HISTORY
Senior Executive-digital Marketing @3i Infotech Ltd.
Navi Mumbai, IN
Social Media Growth• Increased LinkedIn followers by 12,479 (+3.9%) in 10 months, crossing 330,987 total.• Delivered ~941K total impressions in 10 months, averaging 94K/month → a 34% YoY improvement.• Boosted engagement by +12.8%, outperforming competitors like Happiest Minds and Datamatics.• Recorded major engagement spikes:+70% reactions,+481% comments,+400% reposts (June 2025) and +25.6% impressions,+46% reactions (Sep 2025).• Ideated and executed weekly content formats (Polls, Needs, USP, Trends, Case Studies) that sustained CXO-level engagement.• Worked closely with graphic designers, translating campaign ideas into execution- Provided creative direction, briefs, and references- Reviewed drafts and aligned visuals with brand voice- Balanced quirky, engaging styles with professional B2B tones for global audiences.Online Reputation Management (ORM)• Monitored brand mentions, sentiment, and competitor activity across LinkedIn, X, and industry forums.• Delivered leadership reports on Share of Voice, sentiment, and engagement trends.• Standardized ORM playbooks to ensure consistent responses across platforms.Internal Communications• Designed and executed internal engagement campaigns that encouraged employees to actively participate in company’s digital presence.• Curated leadership visibility initiatives including executive messaging, recognition posts, and employee storytelling.• Managed culture-building campaigns such as employee spotlights, internal recognition programs, and digital contests with rewards and incentives.• Collaborated with HR and leadership teams to strengthen employee advocacy and improve alignment between internal and external brand messaging.Vendor Management• Optimized vendor performance, achieving an estimated +12.5% ROI improvement.• Negotiated efficiencies that shortened campaign delivery cycles by 10% while improving creative quality.
EDUCATION
Jain (Deemed-to-be University)
BA - Bachelor of Arts, Communication, Journalism, and Related Programs
DAV Public School, Nerul
CBSE - Central Board of Secondary Education
Queen Margaret University
Master's degree, Media, Management and The Creative Industires
SKILLS
ABOUT SHREYAS NILEKANI
I’m a digital marketing professional with a diverse background spanning social media…
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