Shreyas Gupta
Senior Manager - Ad Operations at adWMG | Ad Tech Enthusiast | Google AdX | Prebid | Yield management/ Optimization | Ad servers exp: GAM, Aniview, Connatix, FW, Limelight | Instream and Outstream | Mobile apps | CTV
- Role
- Senior Ad Operations Manager at adWMG
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Shreyas Gupta
Experience of about 8+ years working on Google Ad Manager ad server (formerly DFP), Aniview, Connatix ad servers and Prebid (Header Bidding).Expert Experience, proficient and proven knowledge on AD SERVING of Ad servers - Google Ad Manager, Aniview, Connatix, Ex.co1. PREBID/ Header Bidding - Display and Video ads2. DISPLAY ads - On all environments - Desktop, Mweb, Mobile In-app.3. VIDEO ads - On all Environments.4. AD EXCHANGE - RTB, UPR, Optimization for revenue uplift.5. PROGRAMMATIC GUARANTEED and Preferred deals in Ad Manager.6. Google NATIVE ads - Both Display and Video on all environments. MOBILE IN-APP - Ad serving and MEDIATION with knowledge on GMA SDK and other mediation platforms 8. OPEN BIDDING9. Connected TV -> Prebid - Good understanding of Prebid setup and it\'s working. Hands-on experience with SSPs like Xandr, TripleLift, OneTag, Media Net, Minute Media, Sharethrough, Index Exchange, Pubmatic-> Viewability is the KEY - Capable of analyzing huge data from various sources and assist in improving viewability on Websites, Mobile applications-> Proficient and excellent Troubleshooting skills in terms of ad delivery issues-> Capable of analyzing and building strategies for Ad Exchange ad serving and Programmatic Guaranteed ad serving-> Experience in suggesting the proper ad placements on all environments that\'ll help revenue uplift without affecting the UX-> Capable of working and communicating well with the Developers in terms of Advertising aspect of implementation-> Good amount of knowledge on in-app Mediation and Campaign management strategies-> For smooth delivery of campaigns, I thrive to test everything before the campaigns are pushed live-> Handson with Trafficking and ad serving on Connected TV and Server Side Ad Insertion as well-> Can multi task.
Experience
Senior Ad Operations Manager
Jul 2025 — Present
Education
GITAM Deemed University
BTech - Bachelor of Technology, Electronics and Communications Engineering
2013 — 2017
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