Shreyans Sethia
Marketing Science Specialist @Omnicom Media
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WORK HISTORY
Marketing Science Specialist @Omnicom Media
Gurugram, IN
o Working as the POC for measurement and analytics for Apple India.o Define measurements across ecosystem for Apple MarTech for paid media (Digital, Search, TV/TVO) o Improvement in cost efficiency and increase ROI by 35% in 1 year.o Design and deploy A/B testing frameworks for Brand Lifts, Search Lift, Creatives testingo Conduct audience testing across platforms for improved performances.o Provide strategic inputs for media plans for across Digital, TVO, TV & Search
EDUCATION
K.P.B Hinduja College of Commerce
Masters, Finance & Banking
University of Calcutta
Bachelor of Commerce (B.Com.), Accounting and Finance
Ivy Professional School
Certification, Data Science and Business Analysis
ABOUT SHREYANS SETHIA
Business & Data Analysis, Aptitude to work with data and derive meaningful conclusion from them to help business to achieve goals more efficiently as well as effectively.
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