Shreya Narayanam

Product Marketing Manager @ Zaggle | BA Business management University of Leeds, UK

Role: Product Marketing Manager at Zaggle
Location: Hyderabad, TG, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

Experience

Product Marketing Manager
Zaggle
Apr 2024 — Present · Hyderabad, IN
Product Marketing Manager at ZaggleDriving growth and establishing brand authority in the B2B SaaS FinTech landscape through strategic and innovative data-driven marketing initiatives.* Team Leadership: Managed and mentored a team of 10, fostering collaboration and driving results that align with Zaggle’s growth objectives.* End-to-End Product Launches: Led high-growth product launches, from positioning to go-to-market execution, accelerating time-to-revenue and delivering impactful results.* LinkedIn & Google Ad Campaigns: Strategised high-performing campaigns on LinkedIn and Google Ads, increasing brand visibility and generating MQLs through targeted, high-conversion strategies.* Website Revamp for Growth: Directed a complete website transformation, enhancing user experience, SEO, and conversion rates* SEO & Content Strategy: Built and managed website content with a focus on SEO scope and potential, boosting organic reach and positioning Zaggle as an industry leader.* Creative Product Development: Innovated product names and designs for new offerings, reinforcing brand identity and market appeal.* Go-to-Market Strategy: Crafted and executed go-to-market strategies for new products, ensuring seamless market entry and accelerated growth.* Landing Page Creation: Strategised high-conversion landing pages, enhancing lead generation and user experience across campaigns.* Agency & Stakeholder Management: Engaged with external agencies and stakeholders, ensuring smooth project execution and aligning on key strategic marketing goals.* Strategic Email Marketing: Engineered personalized, data-driven campaigns, leading to higher engagement, lead conversion, and customer retention.

Education

University of Leeds
BA Business Management
2019 — 2022

Contact information

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•••••@zaggle.in
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Current company

Zaggle

Technology, Information and Internet · 545 employees · Founded 2011 · Hyderabad, India

Zaggle (NSE: ZAGGLE & BSE: 543985) is the leading B2B2C player in Spend Management Solutions, with a differentiated value proposition and diversified user base. We build world-class FinTech solutions to manage business spends, payments and rewards through automated and innovative workflows. Power of Zaggle - 3,900+ Corporate Customers - 3.90 Mn+ Users - 50 Mn+ Cards - 19 Bank Partners Employee Travel & Expenses Manage Bookings & Reimbursements Effortlessly Employee Benefits Streamline Tax-Saving Allowances on a Single Platform with Higher Limits as per New Income Tax Rules Channel Partner Rewards Motivate & Reward Your Channel Partners Procure to Pay Streamline Purchase-To-Payment Cycles Branch Recurring Expenses Automate Petty Cash, Utility and Rent Across Locations Corporate Cards Solution With an Intelligent Spend Analytics Platform

zaggle.in

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