Shreya Mehta
Director at Circana
- Role
- Director at Circana
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Shreya Mehta
Market Research Consultant with over 7 years of experience in the CPG and Beauty space. Results-oriented and data-driven with a comprehensive background in business process mapping, client servicing, and driving insights through analyzing consumer behavior and purchase data.I have a degree in Pharmacy, an MBA and I am a Certified Research Professional (CRP), offering advanced communication and analytical skills, along with the important ability to work in a fast-paced, energetic business environments.Key Competencies: Data Analysis, Data Visualization, Survey Design, Consumer Insights, Retail Intelligence, POS, Panel & Ecommerce data analysis, Client Servicing, Targeting and Retail Activation Planning, Strategic Thinking, Problem solving
Experience
Director
Jul 2025 — Present · Boston, MA, US
In this role, I serve as the dedicated insight lead for Welch’s, working on‑site to partner closely with cross‑functional teams and senior leadership. Welch’s is a family‑farmer‑owned, iconic brand with a strong heritage in juices, spreads, and Fruit snacks, and supporting their growth and innovation requires a deep understanding of both their business and the dynamic categories they operate in.I translate complex marketplace, category, and consumer dynamics into clear, insightful, and actionable content that guides strategic decision‑making and unlocks growth opportunities. I blend analytical rigor with deep client understanding to deliver insights that shape innovation, strengthen retail performance, and drive meaningful business outcomes.I also identify opportunities for new solutions and revenue expansion for Circana, manage key financial components of the business, and lead problem‑solving across a wide range of needs. In addition, I collaborate closely with product leads, support the ongoing development of my direct report, and provide analytical support and training to the broader client team.Together, these responsibilities ensure that Welch’s has a trusted, proactive, and insight‑driven partner fully embedded in their day‑to‑day business.
Education
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
M.Pharm (Pharmaceutics), MBA (Pharma. Tech. and Healthcare management)
2014 — 2017
Institute Of Chemical Technology
Bachelor of Pharmacy (B.Pharm.), Pharmacy
2010 — 2014
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