Shreya Majumdar
Sr Manager - Digital Marketing @Bandhan Bank
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WORK HISTORY
Sr Manager - Digital Marketing @Bandhan Bank
EDUCATION
University of Calcutta
Master of Arts (M.A.), Education
St. Xavier's College (Autonomous), Kolkata
PGDHRM, Human Resources Management
Loreto College
Bachelor of Arts (B.A.), Education
Loreto Day School
High School/Secondary Diplomas and Certificates
SKILLS
ABOUT SHREYA MAJUMDAR
With over 12 years of experience, I specialise in brand communication, content strategy and customer communication, with hands on experience across social media management, campaign planning and integrated marketing communication.I have worked with diverse sectors including FMCG, educational institutions, food and beverage brands, retail, government organisations and international platforms such as the Dubai Expo, adapting communication to different audiences, markets and business objectives.My expertise includes social media strategy, content development, digital communication, brand messaging, product communication, leadership communication and customer engagement across platforms such as LinkedIn, Instagram, YouTube, Facebook and X.I also bring experience in podcast planning and content, as well as influencer marketing, including creator collaboration, briefing, alignment with brand guidelines and performance evaluation.I have worked extensively in regulated environments, balancing creativity with compliance. I bring strong experience in stakeholder management, agency coordination and cross functional collaboration, ensuring consistency of brand voice across channels. My approach focuses on clarity, relevance and long term brand value rather than short term visibility.Core skills include:1. Strategy and brand communication2. Content strategy and copywriting3. Social media marketing and platform management4. Podcast content and distribution5. Influencer marketing and creator partnerships6. Integrated marketing communication7. Digital campaigns and customer journeys8. Stakeholder and agency management9. Corporate and leadership communication
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