Shreya Gupta

About Shreya Gupta

Conduct market research to find answers about consumer requirements, habits and trends> Brainstorm and develop ideas for creative marketing campaigns> Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)> Liaise with external vendors to execute promotional events and campaigns> Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts> Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)> Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies> Undertake individual tasks of a marketing plan as assigned

Experience

1. Marketing Specialist

   Byju\'s

   Jul 2018 — Present · Delhi, IN

   BYJU’S, the world’s largest edtech company and creator of India’s most loved learning app is headquartered in Bengaluru, Karnataka, India. Founded in 2011 by Byju Raveendran and his dedicated team of students, BYJU’S has been a game-changer in the education sector. This edtech company has grown from one milestone to another and is proud to have a student community of millions across the country.BYJU’S learning programs cater to students of classes LKG to 12 and aspirants of competitive exams like JEE, NEET, UPSC, Bank exams, etc. The diverse product offerings ranging from BYJU’S Classes, BYJU’S -The Learning App, BYJU’S JEE|NEET, BYJU’S IAS and Disney. BYJU’S Early Learn gives students the opportunity to choose and build their own personalised learning journey. Winner of several awards and accolades, BYJU’S continues to reinvent the traditional learning methods with the aid of cutting-edge technology and its state-of-the-art learning programs that adapt to each student’s unique learning style. This is further complemented by India’s best teachers, who are an integral part of every learning program. Features of instant-doubt resolution and personalised extra classes are few of the latest upgrades by this edtech company as a part of their offerings.The headquarters houses a diverse team of experts who continuously work together to make every student fall in love with learning. BYJU’S acquisitions of TutorVista, Osmo, and White Hat Jr has helped enhance the learning experience for students.

Education

• Delhi University

  Master of Business Administration - MBA

  2012 — 2014

• Delhi University

  Bachelor of Business Administration - BBA

  2008 — 2011