Shreya Dutta
Senior Digital Marketing Strategist @Google Operations Center || MBA(Marketing) - NMIMS Mumbai || B.Tech in IT Engineering - Maulana Abul Kalam Azad University Of Technology ||
- Role
- Digital Marketing & Research Senior Associate at Google Operations Center
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Shreya Dutta
At present, my role is Digital Marketing & Research Senior Associate at Google Operations Center Team. Previously, I was working as Digital Media Senior Associate in the same organisation. I’ve pursued PGDBM(MBA) in Marketing from Narsee Monjee Institute Of Management Studies(NMIMS). Also, I am undertaking 2 Post Graduation Programs, one in Data Science & Analytics from Johns Hopkins University and another one in Digital Product Management from University Of Virginia. Previously, I\'ve done B.Tech in IT(IT Engineering) from West Bengal University Of Technology and have done my schooling from Carmel Convent. Looking forward to satiate my indomitable thirst and passion towards Digital Marketing, Data Science & Analytics and Product Management.Listed Superpowers: In-depth product knowledge & domain expertise of Digital Marketing Platform Products, Data Science & Analytics; powered by excellent Verbal & Non-Verbal communication skills and a fuelling passion to drive numbers in consultative sales.Skilled in: Digital Marketing{Google AdWords, Google Analytics(Both Universal Analytics & GA4), Google Merchant Center, Google Tag Manager, Google Search Console, Google Marketing Platform ie. Display & Video 360, Search Ads 360, Analytics 360} Predictive Data Analytics With The Help Of Machine Learning Classification Algorithms Using Python SEO(Search Engine Optimization), SEM(Search Engine Marketing), PPC, Social Media Marketing, Email Marketing, Video Marketing and Content Marketing Technical Troubleshooting, Root Cause Analysis, Stakeholder Management and Powered By Thought Leadership To Strategically Solve Business Problems Customer Relationship Management(CRM), Account Management, Client Portfolio Management, Inbound & Outbound Marketing, UMM(Upper Mass Market) Sales, Corporate Storytelling, Consultative Sales, Elevator Pitches, Upselling
Experience
Digital Marketing & Research Senior Associate
Aug 2023 — Present · Hyderabad, IN
Industry Domain Experience: Retail (Multi Channel Solutions Marketing)Functional Area Of Expertise: Performance Marketing, Media Mix Modeling, Data Driven Decision Making, Data Analytics, Data Forecasting and Predictive AnalyticsCore Work: Business Opportunity Sizing, A/B Testing, Experimental Campaign Analysis (Treatment Vs Control Arm), Holistic Account Performance Audit, Seasonality based ROI enhancement strategies, YOY Performance Comparison Analysis, Budget Planning & Forecasting, New Keywords, Negative Keywords & New Audience Recommendations along with Bid Planning, Performance Planner Audit: Forecast & Analysis, Account Restructuring and simplifying audit, New Build Recommendations (Campaigns, Ad Groups, Keywords, Settings etc) covering all website categories & web-pages, Leveraging the power of Artificial Intelligence in Data Driven Marketing Optimization etc
Education
University of Virginia
Postgraduate Certification, Digital Product Management
The Johns Hopkins University
Postgraduate Certification, Data Science
2021 — 2022
Carmel Convent School - India
Higher Secondary schooling, Maths, Physics, Chemistry, Biology & Literature
2013 — 2015
Carmel Convent School - India
Secondary Schooling, Liberal Arts and Sciences, General Studies and Humanities
2000 — 2013
West Bengal University of Technology, Kolkata
Bachelor of Technology - BTech, Information Technology
2015 — 2019
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Post Graduate Diploma In Business Management(PGDBM), Marketing
2020 — 2022
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.