Shreya Chittaranjan

About Shreya Chittaranjan

When I was in the 11th grade, I was asked to pick an elective. There was no way that I was going to choose Math (for obvious reasons), so I went with the unknown and chose Multimedia. It was this class that led me to Parsons. In Multimedia, I learned how to code and create websites. When I graduated high school, I decided that design was all I really wanted to do. I didn\'t go to a school that prepared you for SATs; It wasn\'t on the syllabus. More importantly, I didn\'t have a portfolio for art school because my education was purely STEM. This was when I decided to take a gap year. Coming from a traditional Indian society, as surprising as it sounds, a gap year was unheard of; Let alone going to art school. Not having fit in growing up in a world of STEM is what fueled me. During my gap year, I would leave home at 7am to get to my SAT Math classes. Me being the genius I was, dropped Math in the 10th grade because who needs it right? Guess who needed it to take the SATs. Between 8am and 11am I would study with a tutor and then leave to an art studio to work on my portfolio until about 9pm. At the studio, I had the opportunity to simply create and work for something I was ecstatic doing. I don\'t believe in a plan B, so the following November, I sent out my applications to three of my dream schools - the only three schools I would apply to. It was all I worked for and it was all I wanted. I got into all three and I chose Parsons because there was nowhere else I truly saw myself. New York City was no longer going to be just a backdrop on my desktop. My design is a culmination of who I am and where I want to be. I create to make people happy through conceptual ideas and evoke emotions through design. My work is always based off a feeling that I try to communicate. I strive to create significant design. Optimism and positivity are concepts that I most strongly believe in, and many times they are reflected in what I make. I believe that the most important part of creating something is to enjoy every moment of it, Math and all.

Experience

1. Visual Designer

   Wunderkind

   Aug 2021 — Present · NY, US

   Help clients differentiate themselves in the market by pushing creative boundaries, creating performance-driven experiences, and innovating on design concepts. Independently apply technical knowledge for standard deployment types and troubleshooting scenarios. Stay up-to-date on Client Health, Corporate Vision, Strategy, and the Product Roadmap. Propose new, performance-driven creative offerings to be added to Wunderkind’s design playbook. Remain up-to-date on the performance of creatives and campaigns, tracking key metrics such as conversion rates, click-through rates, and revenue generated. Use performance data to iterate on design strategies, optimize campaign effectiveness, and drive continuous improvement. Collaborate with copywriters, CS, and engineers to ensure seamless integration of design elements across various channels and platforms, strategically aligning with overall business objectives. Consult with clients by articulating design decisions and advocating for performance modules. Partner with cross-functional teams during a client’s lifecycle to help determine potential upsell opportunities—providing design guidance and mock-ups as fit.

Education

• Parsons School of Design - The New School

  Bachelor of Fine Arts - BFA, Major in Communication Design with a Minor in Fashion Communication

  2017 — 2021