Shreya Arora

Assistant Category Manager

Role: Assistant Category Manager at Reliance Retail
Location: Gurugram, HR, IN
LinkedIn followers: 500 followers

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About Shreya Arora

With 4 years of experience ( 2.5 Years in Category Management & 1.5 Years in Business…

Experience

Assistant Category Manager
Reliance Retail
Aug 2023 — Present
Managed Category Strategy for Men’s Grooming and Hair Care, delivering consistent growth across Online & Offline formats.• Led Category Buying, Assortment Planning, Sales Forecasting, and Pricing Strategy tooptimize revenue, profitability, and inventory health.• Conceptualized and implemented high-impact projects like Shaving Trimmers Drive,Female Razors Drive, and Men’s Face Wash Drive, enhancing in-store engagement andcategory share.• Drove successful category events like Men’s Grooming Fest andoptimized performance during national sale events like Big Day Sales.• Generated growth in Other Income via brand monetization, in-store visibilitysolutions, co-branded campaigns, and tactical marketing initiatives.• Developed Jiomart marketing and eCommerce exsecution, focusing on pricing strategy,content optimization, digital shelf visibility, and performance tracking.• Managed the Regional Hair Oil portfolio, planogram strategies, customizing assortmentand pricing to align with local preferences and consumption behavior.• Negotiated with national and regional brands on margins, trade terms, marketinginvestments, and exclusive product launches to drive profitability and differentiation.• Applied a data-driven approach to performance analysis and category development,using insights to refine assortment, drive innovation, and improve ROI across channel

Contact information

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•••••@relianceretail.com
Personal email
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Current company

Reliance Retail

Retail · 73K employees · Mumbai, Maharashtra, India

Reliance Retail is the retail initiative of RIL and an epicentre of our consumer-facing businesses. It has been ranked as the fastest-growing retailer in the world. It is ranked 53rd in the list of Top Global Retailers and is the only Indian Retailer to feature in the Top 100. It is the largest & the most profitable retailer in India with the widest reach. It has nearly 249 million registered customers buying across all its formats. It recorded more than 780 million footfalls across all its stores in FY23, a scale unmatched by any other retailer in India. With over 3 Million daily transactions, Reliance Retail operates at a scale unparalleled in the Indian retail industry and continues to enrich the quality of lives of millions of Indians every day. Corporate frauds have become rampant, we wish to caution all potential job seekers that Reliance Industries Ltd. & its Group Companies: 1. Do not charge any job seeker any money or deposit for giving employment offers and interviews or for providing laptop/uniform. 2. Do not appoint any Agents, Agencies, or Individuals to make or issue offers of employment or benefits on their behalf. 3. Do not ask for personal documents like mark sheets, PAN Card, Aadhaar Card, CV to be shared through WhatsApp or any other social media platform 4. Do not communicate using personal email IDs like Gmail, Yahoo, Hotmail, Outlook, etc. All official communications related to employment are done using an email address ending with “@ril.com”. 5. Reliance Industries Ltd. and its Group Companies will neither be responsible for losses arising out of any fraudulent transactions nor bound by any fraudulent offers. 6. As a responsible employer we have also developed a “Validate Your Offer” tab on our career page which can validate authenticity of offer released to candidates. It will be in our mutual interest that should there be any suspicious activity pertaining to fraudulent enrolment noticed, report to r••••••••@ril.com.

relianceretail.com

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