Shreve R.

About Shreve R.

Accomplished Senior Leader of results oriented Digital Strategy, Web + Mobile UI/UX, Digital Program Development + Project Management, with expertise in channel performance, rebranding, eCommerce, new app features, point-of-sale marketing tools and program/process building. Integrated campaign lead from conception to execution, including but not limited to; SEO, A/B testing, analytics, budgeting, development, scope management, resource allocation, QA/QE, vendor management, cross-departmental relationships, and timelines against multiple deliverables/projects. Areas of branding know-how include design system applications, launch campaigns, brand platforms and architecture. Digital knowledge encompasses AI, eCommerce (B2C), websites, CMS, mobile platforms, compliance, and video integration.*Rebrand clients: Canvas Credit Union, Vitalant, Valaris, International Fragrances and Flavors *Brand Engagement & Asset Management clients: Chevron & MedStar Health, Citrus Valley Health*CPG & eCommerce clients: Wrigley, Starbucks, P&G, MillerCoors, Kellogg’s, Lifescan and Johnson & Johnson*Non-Profit clients: CollegeInvest & Morris Animal Foundation *CMS platform work: Amazon Vendor Central, Webcollage, Drupal & Contentful

Experience

1. Director, Digital Accounts

   Mondo Robot

   May 2025 — Present · Denver, CO, US

   Primary POC for all Vail Resorts My Epic App, DropoutTV and Michael J Fox Foundation Insight initiatives working across multiple lines of business from discovery to release, translating complex solutions into clear, actionable strategies that align with organizational objectives and market trends- Guide and partner with UX/UI designers, engineers and business stakeholders to define and prioritize product features- Oversee digital project strategy and delivery within timelines and budget while managing cross-functional teams, burn reports and mitigating risks- Mentor and lead a team of product and project managers both internally and externally while fostering collaboration, innovation and accountability- Monitor key performance metrics to evaluate the success of digital products and identify areas for improvement- Conduct retrospectives and apply learnings to optimize workflows and enhance future projects and overall change management

Education

• University of Denver

  Writing for Non-Fiction Workshop

• University of Arizona

  B.A., Communication and Media Studies

  1987 — 1991

• Teachers College, Columbia University

  M.A., Education of the Deaf

  1991 — 1993

• Denver Center for the Performing Arts

  The Actors Workshop

Skills

• Press Releases
• Microsoft Office
• Sales
• Fundraising
• Marketing Strategy
• Entrepreneurship
• Account Management
• Program Management
• Strategy
• Product Marketing
• Direct Mail
• Recruiting
• Basecamp
• Workfront
• Interviews
• Radio
• New Business Development
• Mac Os
• Product Development
• Social Media
• Digital Marketing
• Broadcast
• Slack
• Creative Direction
• Event Management
• Marketing
• Art Direction
• Newsletters
• Management
• SEO
• Analytics
• Public Relations
• Internal Communications