Shreshth Tikariha
Whatfix | Marketing Automation | Demand Generation | AIR 25 CMAT\'22
- Role
- Marketing Automation Specialist at Whatfix
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Shreshth Tikariha
B2B marketer with hands-on experience in demand generation, ABM and marketing automation,…
Experience
Marketing Automation Specialist
Jul 2024 — Present · Bengaluru, IN
Working in Marketing Automation team under Demand Generation, driving lead generation and nurturing leads till they are sales qualified. • Creating net new leads by scraping data and validating them. Once validated, we send invite mails for events and webinars.• Nurturing existing CRM leads through multiple campaigns. We send them content such as white paper, newsletters, blogs, case studies etc. to increase engagement and keeping leads warm.• Contributing to overall engagement and lead pipeline acceleration through targeted marketing strategies.
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