Shreeya Srikanth

Brand Identity & Packaging Designer @Apple

Designed the logo, brand name, and motto for the organic tea brand, which aims to improve brand recognition by 60% within the first quarter of its launch-Developed cost-efficient, yet elegant packaging, utilising tea production waste and tea-based colouring, reducing packaging costs by 15% while promoting sustainability and circular economy principles-Ensured that packaging met 100% of international and national standards, making the product market-ready for distribution in 2+ countries-Strategically aligned design with 5 out of 17 UN Sustainable Development Goals (SDGs), positively impacting the brand’s environmental footprint.