Shreeya Kadam

About Shreeya Kadam

Consumer marketer with 6+ years into lifestyle, health and beauty, F&B, Hospitality industry. Previously headed product growth at Betterhalf.ai, Y Combinator (2020 batch) backed AI based matrimony app. In my 2.5 years at Betterhalf, I was responsible for the growth in user base to 7L from 3K.Managing organic growth massively on social media with 6.5M reach and 350K engagement on monthly basis.Adorned the product manager’s hat to revamp the entire app and website saw 100X growth in retention, engagement and revenue.Previously, worked with Fabogo (Mazkara Internet) as the brand manager. Handled social media and editorial content for Pune, Mumbai and Dubai. Partially worked on product management to develop and launched an entirely new business model and vertical: be.fab - Content platform for the latest happenings in beauty and health industry. Produced blog and video content, Executed influencer collaborations, events to increase footfalls for the salon and spa clients.Prior to this, I was working as a social media manager at Orca Studio where I managed the content for renowned clubs, restaurants, cafes in Pune like Marriot Suits, Oakwood Premier etc. Planned and executed end to end launch events. Strategised BTL campaigns for the clients.

Experience

1. Chief Manager Brand & Product Marketing

   HDFC Life

   Oct 2024 — Present · Mumbai, IN

Education

• Indira School of Communication

  Bachelors in Arts Journalism and Mass Communication, Mass Communication/Media Studies

  2012 — 2015