Shreeya Bidkar

Data Insights Analyst @Equator

Glasgow, GB

Supported 10+ cross-industry clients by ensuring data integrity, validation, and ontime delivery of insights, contributing to improved strategic decision-making.• Automated data pipelines via Adverity to streamline connectivity, transformation, and governance—resulting in a 20% uplift in client satisfaction through enhanced data quality.• Configured GA4 properties and implemented scalable tracking strategies to improve reporting workflows, boosting efficiency by 30%.• Executed comprehensive audits, KPI validations, and user behavior analysis, which led to a 15% increase in marketing effectiveness.• Partnered with marketing teams to build customized, data-driven dashboards that drove measurable improvements in ROI and ROAS.• Designed and deployed custom SQL queries in BigQuery and visualizations in Looker Studio (formerly Data Studio), replacing static Excel reports and reducing reporting turnaround time by 40%.• Unified data collection via GTM by integrating platforms such as Google Ads, CM360, Floodlight, Webgains, and Awin, cutting data inconsistencies by 20%.• Led A/B testing strategies that informed performance optimizations, achieving a 25% lift in conversion rates and a 30% increase in overall marketing ROI.• Developed and executed CRO roadmaps, identifying high-impact enhancements that increased lead generation by 20% and reduced bounce rates by 15%.• Applied on-page and technical SEO best practices, improving organic visibility and driving up to 40% growth in website traffic.• Delivered insights through detailed performance analyses (ROI, ROAS, CTR, CPC, CPA), enabling smarter budget allocation and an 18% improvement in campaign results.• Utilized CRM platforms such as HubSpot to monitor engagement, streamline communications, and strengthen client relationships, contributing to higher retention and repeat business.

University of Aberdeen

Master of Science - MS, Data Science

Sanjay Ghodawat Institute

Bachelor of Engineering - BE, Electronics and Telecommunication