Shreejay Kannoth

About Shreejay Kannoth

Leading a dynamic team at Initiative, my role as Associate Director of Media Operations revolves around managing multiple pharmaceutical brands, including Gilead, Merck, and AstraZeneca. We\'re dedicated to delivering impeccable communication design, partnerships, and ad operations, ensuring compliance and creativity coexist seamlessly.With a foundational education in Advertising from Viva College, my expertise in programmatic advertising shapes our approach to client engagement and campaign success. Our team\'s collaborative effort consistently meets client expectations, driving data operations that underpin the strategic direction of our campaigns.

Experience

1. Associate Director Media Operations

   Initiative

   Sep 2023 — Present · IN

   Managing a team of 18 people for the pharmaceutical brands like Gilead, Merck, and Astrazeneca for all crafts. • Managing the team with the crafts like communication design, Partnerships, Media Operations, Ad operations and Billing. • Work with the leadership team to onboard any new pharmaceutical brand and discuss the action plan with the client as per the goal and expectations. • Mentored the campaign Operation team to set up the campaigns as per the details added in the creative matrix and trafficking sheet. • Communicate with the creative agencies to resolve the creative asset rendering issues and the content to be following pharmaceutical compliance. • Manage to work with team to make sure the campaign is live on the desired date and delivers the goal. Work with the leadership team to resolve any escalations from the client side. • Creating multiple tasks on the project management tools like Asana and Trello.• Mentored team members on tools and the campaign Operations ecosystem. Managing the display campaign which includes ad trafficking, QA\'ing, and reporting. • Schedule and maintain ad delivery for ALL online advertising campaigns using DCM, Sizmek, GTM, Double Verify and IAS ad servers. • Mentored team members on the protocols and procedures of each process to maximize contributions. • Manage ad trafficking, ad creation, QA, reporting and billing Completed paperwork, recognizing discrepancies and promptly addressing for resolution. • Weekly call with the client team on improvement of the campaign performance, pixel implementation, site content update, and gaining compliance knowledge being a pharmacy site. • Scheduling Automated/Manual report Bi-weekly for the Digital campaigns and improving the campaign performance as per the revert from the internal teams. • Working closely with the client on cookie banner implementation and doing the complete UAT(User Acceptance Test). And More added in the Resume.

Education

• Viva college

  Bachelor’s Of Mass Media, Advertising

  2012 — 2015