Shreeja S Pillai

About Shreeja S Pillai

Every brand has a story behind it - whether that is one that leaves customers feeling informed and educated, or one that sparks joy and delight. I\'m passionate about not only defining and articulating that story but also developing and implementing integrated marketing plans which companies can utilise to tell that story and maximise their reach. Having said that, we all are at the crossroads of technological innovations and breakthroughs in the way we communicate with our counterparts and with the invention of web 3.0, the amount of data generated on a daily basis from a such conversation via social media platforms like Facebook, Instagram and Twitter are potential in changing the dimension of marketing around us, everywhere. We\'re living in an exhilarating time where you can reach millions of people through so many different channels. That being said, to build a brand, you need to identify the right audience and craft the right story. At One Nought One, we build social media algorithms and use artificial intelligence to conceive, prospect and execute the best social media marketing strategies. We have enabled machine learning protocols within our algorithm, which learns your requirements and can suggest/formulate better and more interactive digital marketing campaigns for business and creator profiles. All without any human interaction or intervention, avoiding human errors or delay. This process appreciates real-time feedback from our customers and builds on top of it on a daily basis. An AI-based algorithm is something that solves a problem instead of following a certain set of programmes or actions using logic. We use something called \'model-based learning\' to allow the algorithm to learn, find and build assumptions from datasets. This allows our AI to make better decisions than humans because it can consider multiple factors into account while performing a task. Please feel free to get in touch with me at g•••@algorithm.marketing and we can explore how I can help!

Experience

1. Assistant Professor

   Vels University

   Aug 2024 — Present · Chennai, IN

Education

• University of Calicut

  Master of Arts

  2016 — 2018

• Amity University Online

  Master of Business Administration - MBA

  2025 — 2027