Shray Mehrotra

About Shray Mehrotra

I am a graduate of the Villanova School of Business based in New York City. My background…

Experience

1. Analytics Insights & Strategy Analyst

   IBM

   Aug 2023 — Present · New York, NY, US

   Led the design, iteration, and deployment of four new analytics dashboards, collaborating with end users and data teams to translate requirements into technical specifications and ensure alignment with business goals. Objective of dashboards were to drive data-driven decision making across organization by democratizing both data access and analysis. Delivered a successful live demo, driving strong user adoption and positive feedbackAnalyzed inefficiencies with marketing investment strategy and presented recommendations on actions to improve ROI and increase sales opportunities to executive leadership team. Key findings and insights shared broadly with marketing leadershipDevelop monthly metrics report for strategy directors focused on in-depth performance analysis through process of data synthesis, visualization, and analysis. Reports include key actionable recommendationsDrive the creation and delivery of analytics and market insights to the Automation and Hybrid Cloud programs to optimize program strategies for audience engagement and funnel progressionCore member of the Analytics guild, whose mission is to upskill members of the marketing organization. Created and presented analytics framework on how to establish KPIs, measure performance, and visualize data. Point person for various internal teams to help establish analytics strategy based on business objectives

Education

• Villanova School of Business

  Bachelor of Business Administration - BBA

  2019 — 2023