Shravan S.
Director, Marketing Strategy & Operations | Driving Demand Gen, Digital Campaigns, Partner / customer Marketing & RevOps | B2B SaaS Pipeline Builder.
- Role
- Director, Marketing Strategy and Operations at Hewlett Packard Enterprise
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shravan S.
Seasoned Marketing leader with 20+ years in B2B SaaS, now at HPE OpsRamp driving end-to-end demand generation and revenue operations in APAC & globally. Spearhead digital marketing (LinkedIn Ads, PPC, SEO), intent-based campaigns (TechTarget), ABM, and content syndication to build qualified pipeline.Expertise in partner & customer marketing: Co-marketing with GSIs/MSPs, referral programs, and events yielding multi-year ACV growth. Close sales collaboration via HubSpot/Marketo automation, lead scoring, and closed-loop reporting.Key wins: Scaled APAC pipeline 3x via multi-channel strategies; optimised MarTech stack for 20% CPL reduction. Passionate about AI-driven ops & hybrid cloud.Marketing infrastructure, operations & StrategyDigital MarketingMarketing automation and CRMCampaign development and managementBusiness/sales developmentMarketing database development and analyticsProject managementCustomer and Partner MarketingAccount Based MarketingGraduate from IIM Bangalore Executive Management Program, PMP certified professional and Certified Competent Communicator from Toastmasters International.
Experience
Director, Marketing Strategy and Operations
Jul 2023 — Present · Bengaluru, IN
Lead demand generation: Digital campaigns (LinkedIn, Google Ads), content syndication (TechTarget), ABM for enterprise ITOM pipeline acceleration.Drive partner & customer marketing: Co-marketing with HPE ecosystem, GSIs, referrals; sponsor events for qualified leads & ACV expansion.Own revenue operations: MarTech optimization (HubSpot/ Marketo), lead nurturing, sales handoff with scoring & attribution for predictable revenue.Collaborate with sales: Weekly pipeline reviews, enablement content, closed-loop metrics boosting velocity 25%.
Education
Indian Institute of Management Bangalore
EGMP, Business Administration and Management, General
2011 — 2012
Bangalore University
Computers
1999 — 2001
Skills
- Marketing Operations
- Business Development
- Siebel
- Marketing Automation
- Management
- Lead Scoring
- Database Marketing
- Market Research
- Business Process
- Oracle Applications
- Eloqua
- Business Analysis
- Crm
- Leadership
- Business Intelligence
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.