Shravan Kokroo

About Shravan Kokroo

Shravan is an innovative and energetic communications professional with 15 years of…

Experience

1. Head, Marketing and Communications

   Tresor Systems Pvt. Ltd.

   Mar 2015 — Present · New Delhi, IN

   Leading team of core experts which includes City Managers, POS Managers and Marketing Executives.• Stragery & Planning based on the internal market study and expansion plan across country.• Introduced iClub loyalty program and IVR, being the first in the Apple India partner ecosystem. • Launched Café Tresor – first of its kind, AI enabled Apple Service Center in India• Analyze current marketing initiatives to measure effectiveness and potential for improvement.• MDF Planning and Execution.• Drive media strategy to ensure brand message reach across various media like Print, Television, Digital, OOH & Radio.• Work closely with Sales function across the country and active contributor in the Sales planning & Affordability programs initiatives.• End to End planning & execution of product launch and in-store events and festivals to drive healthy and consistent footfall to the stores.• Work closely with the sales team as well as the finance department in ensuring optimal utilisation of the marketing budget in achieving targeted sales and revenue outcomes.• Analysing extensive competition intelligence to proactively counter competition strategies.• Oversee the creation and implementation of new initiatives based on business needs.• Compile and present reports to management during weekly meetings.• Train and support marketing staff.• Maintain adaptability and implement changes quickly and efficiently.• Oversee the development and implementation of social media initiatives.

Education

• Ahlcon Public School

  Schooling, Central Board of Secondary Education

  1990 — 2003

• Guru Gobind Singh Indraprastha University

  BJMC, Communication, Journalism, and Related Programs

  2004 — 2007

• Jaypee Institute Of Information Technology

  MBA, Marketing and HR

  2007 — 2009

Skills

• Promotions
• Marketing Communications
• Public Relations
• Media Planning
• Media Relations
• Brand Development
• Corporate Communications
• Marketing Strategy
• Social Skills
• Advertising
• Management
• Marketing
• Press Releases
• Budgets
• Team Management
• Market Analysis
• Business Strategy
• Brand Management
• Market Research
• Internal Communications
• Leadership
• Social Media
• New Media
• Creative Writing
• Corporate Social Responsibility
• Corporate Branding
• Poetry Readings
• Powerpoint
• Digital Photography
• Photoshop
• Lyrics
• Glass Painting
• Aquariums
• Digital Marketing
• Business Planning
• Strategic Communications
• Sales
• Training
• Cross-Functional Team Leadership
• Strategy