Shramani Bhattacharjee
Product @Cars24 | Ex- Oyo,Mu Sigma,PUMA
- Role
- Senior Product Manager - Monetization at Cars24
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shramani Bhattacharjee
Result oriented Senior Product Manager with over 9 years of experience. Experience in 0-1…
Experience
Senior Product Manager - Monetization
Nov 2023 — Present · Gurugram, IN
Spearheading a portfolio of add-on products and services (Insurance, Warranty, RSA, Fastag, Car Accessories, etc) for India’s largest auto-tech in used car segmentBuilt and scaled a 0→1 multi-channel, multi-vendor VAS platform spanning B2C, B2B, and marketplace models; integrating financing solutions for dealer (loans, wallets) and customer (EMI, BNPL, subscriptions), driving ₹8 Cr monthly recurring revenue.Defined and launched new VAS products with tiered pricing, bundling strategies, and third-party API integrations, leading to a 3X uplift in per-car VAS margins along with enhanced customer value for money.Drove attach rate growth by 30% by deploying an AI-driven sales chatbot (LLMs, RAG, intent–entity models) that unlocked VAS renewals as a new revenue stream.Designed and implemented a dynamic pricing and eligibility rule engine, enabling personalized offers, real-time discounting, and rapid experimentation at scale.
Education
The Vedica Scholars Programme for Women
MBA - PGP
2018 — 2019
Loyola School
High School
2009 — 2011
Sacred Heart Convent, Jamshedpur
High School
1997 — 2009
Kalinga Institute of Industrial Technology, Bhubaneswar
BTech - Bachelor of Technology
2011 — 2015
Skills
- Html5
- Tableau
- Statistical Modeling
- Statistical Data Analysis
- Java
- Obiee
- Big Data
- Hive
- R
- C++
- C
- Data Analysis
- Matlab
- Sql
- Python
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