Shraddha Thakkar
Client Services
- Role
- Brand Lead at The Big Deal
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Shraddha Thakkar
Exploring the Digital World!
Experience
Brand Lead
Aug 2023 — Present · Mumbai, IN
As the Digital Brand Lead for The Big Deal, I led the digital setup from the ground up. This included driving branding, social media strategy, team hiring, and agency selection. I built the marketing foundation by aligning brand voice with audience insights, launching organic and paid media efforts, and ensuring a seamless go-to-market flow.On the tech side, I managed the end-to-end development of the e-commerce website and app. This involved selecting the platform, defining user journeys, overseeing UI and UX, building the content structure, and cataloging products. I also led SEO groundwork, set up payment gateways, and coordinated logistics integrations to deliver a robust digital experience.
Education
Khar Education Societys College of Commerce and Economics S V Road Khar W Mumbai 400 052
Bachelor of Commerce - BCom
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