Shraddha S.
Senior Manager, Marketing
- Role
- Senior Field Marketing Manager at Genesys
- Location
- Jersey City, NJ, US
- LinkedIn followers
- 500 followers
About Shraddha S.
Marketing powerhouse with 7+ years driving pipeline growth and revenue for innovative tech companies through bold, full funnel multi-channel strategies, high-impact campaigns/events, and precision-targeted digital activations. Known for turning insights into action, aligning cross-functional teams, and delivering measurable results under tight deadlines. Expert storyteller and strategist, fluent in Salesforce CRM, campaign analytics, and performance reporting, with a relentless focus on customer impact, loyalty and business outcomes, and seasoned in project management, product marketing, content marketing, and event management.
Experience
Senior Field Marketing Manager
Mar 2025 — Present · New York, NY, US
Led regional field marketing and event demand generation for Genesys Cloud, achieving 37% YoY pipeline growth. • Planned and executed around 25 events, enhancing lead generation by 22%. • Collaborated with sales leaders to shape field strategy and optimize pipeline acceleration. • Managed a $350K budget, delivering campaigns that resulted in a 700% ROI.
Education
Smt Mithibai Motiram Kundnani College of Commerce and Economics 32nd Road Bandra Mumbai 400 050
Bachelor's degree, Mass Communication/Media Studies
2014 — 2017
New England College
MBA - EXECUTIVE in CYBER SECURITY, Cyber Security and Business
2020
FX School
Graphic Design Advanced Specialization, Digital Media
2015 — 2016
Hult International Business School
Masters in International Business , Global Affairs and Marketing
2017 — 2018
Hult International Business School
Masters in International Marketing, Specialized Sales, Merchandising and Marketing Operations
2018 — 2019
Ryan International School, Noida
School, All Streams.
2002 — 2012
JAI HIND COLLEGE, MUMBAI
High School, Business/Commerce, General
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