Shraddhaa P.

About Shraddhaa P.

I help early-stage B2B SaaS teams build a predictable pipeline, turning marketing activity into predictable revenue pipeline. Most teams don’t have a lead problem. They have a pipeline quality problem. The ICP isn’t clear. Qualification is loose. Marketing is active, but sales can’t convert consistently. So you get volume without real movement. Over the last 7+ years, I’ve moved from running campaigns to building demand systems. What that looks like in practice: • Getting clear on who to target and who to ignore • Making sure marketing output actually turns into sales conversations • Structuring journeys around how buyers move, not how we want them to • Fixing leaks between MQL and SQL • Looking at pipeline as a system, not a set of disconnected activities In my recent work, this has meant building outbound and content systems from scratch, improving lead quality, and helping teams move from inconsistent efforts to repeatable pipeline motion. Most recently, I worked with an Australian B2B company to improve lead quality and scale output using AI-assisted workflows, without adding headcount. I use AI as leverage, not as a substitute for thinking. I’m focused on roles where marketing owns pipeline quality and contributes directly to revenue. If you\'re trying to move from scattered efforts to a predictable pipeline, that’s usually where I come in.

Experience

1. Demand Generation Lead

   Yaama Tech

   Jun 2025 — Present

   Owned end-to-end demand generation across APAC, aligning ICP targeting, messaging, and channel strategy with sales pipeline requirements.• Designed and executed LinkedIn-led inbound demand programs to improve lead quality and enable more effective sales conversations.• Partnered closely with sales leadership to refine ICP segmentation and prioritize high-intent accounts aligned with revenue targets.• Increased qualified inbound engagement through structured content sequencing and audience targeting, improving visibility and lead flow within the region.• Built repeatable AI-assisted workflows for campaign planning, execution, and analysis, improving marketing efficiency and experimentation velocity by 30%.• Established stronger sales–marketing alignment by linking campaign outputs to pipeline priorities and active deal conversations.

Education

• Deakin University

  Master of Business Administration - MBA, International Marketing

• Veermata Jijabai Technological Institute (VJTI)

  Bachelor of Technology (B.Tech), Engineering

  2015 — 2019

• MICA | The School of Ideas

  Advanced Digital Marketing , Digital Communication and Media/Multimedia