Shraddha Vedak

About Shraddha Vedak

Digital marketing isn’t just about clicks and impressions—it’s about impact.Hi! I’m a Digital Marketer who helps brands grow by turning insights into action and strategies into results. From building performance campaigns to optimizing content and conversion paths, I enjoy solving marketing problems with a mix of creativity and data for over past 7 years. What I bring to the table: Strategic thinking Hands-on execution Data-driven decision making Continuous testing & optimizationIf you’re looking for someone who treats your business goals like their own—let’s connect.

Experience

1. Media Activation

   WPP

   Jul 2022 — Present · Mumbai, IN

   Clients: Google Apps & Hardware, YouTube, Unilever, Deutsche Bank, MARS, Airbnb, Coca-Cola, BMWRegions : APAC, NA, EMEA- Leading end-to-end performance marketing campaigns’ strategy, execution, and optimization across - Google Ads, Meta (Facebook, Instagram), YouTube Ads, LinkedIn, Twitter, Pinterest, TikTok, Snapchat, DV360 delivering measurable results across diverse markets- Developing data-driven media plans, pacing documents, and performance reports, as well as conducting detailed analyses to optimize campaign effectiveness and efficiency- Collaborating with clients and stakeholders to align campaigns with business goals, manage budgets, and coordinating with content teams to produce engaging digital assets with strong messaging- Overseeing campaign budgets exceeding USD and delivering an approximate 45% uplift across key performance metrics, including clicks, conversions, engagement, and reach, consistently meeting or exceeding client-defined KPIs- Leveraging Excel and Tableau to conduct comprehensive performance analyses, translating data-driven insights into strategic optimizations that delivered up to a 400% improvement in ROI and significantly elevated client satisfaction- Monitoring tag implementation and troubleshooting in collaboration with verification platforms (DoubleVerify, MOAT), ensuring accurate tracking and seamless campaign delivery- Leading a team of five, mentoring junior digital analysts and onboarding new team members; facilitated internal knowledge-sharing and training sessions to enhance team capability and performance- Serving as a primary point of contact for global stakeholders across Singapore, the UK, and New York, managing client communications and performance reviews through regular calls and reporting cadences- Recognized as Employee of the Month for exceptional performance in Meta campaigns and for fostering strong, enduring client relationships.

Education

• Ramnarain Ruia College - Mumbai

  Bachelor's degree, Mass Communication/Media Studies

  2013 — 2016

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Diploma, Marketing Management

  2016 — 2017

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Diploma, Business Management

  2017 — 2018

• KC College

  Master's degree, Masters in Communications and Journalism

  2016 — 2018