Shraddha Sharma
Performance Marketing Manager at Drivex
- Role
- Performance Marketing Manager at DriveX
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
Experience
Performance Marketing Manager
Jan 2025 — Present · Bangalore Urban, IN
About DriveX:DriveX is an Indian auto-tech platform and a subsidiary of **TVS Motor Company**, focused on transforming the pre-owned two-wheeler market. With a strong emphasis on digital innovation, DriveX aims to create measurable impact across **marketing, customer experience, and brand reputation**.My Role at DriveX:At DriveX, I contribute across multiple domains to drive brand growth, digital performance, and customer satisfaction. My role involves a mix of strategic thinking and hands-on execution across key areas:Google Ads & Performance Marketing: Managing and optimizing campaigns to maximize reach, conversions, and ROI. Leveraging data-driven insights to scale campaigns effectively.Meta Advertising (Facebook & Instagram): Executing full-funnel strategies—from awareness to acquisition. Focused on impactful creatives, precise targeting, and efficient media spending.Affiliate Marketing: Leading affiliate partnerships and ensuring high-quality lead generation and conversion through efficient partner engagement.Stakeholder Management: Collaborating closely with cross-functional teams including Procurement and Sales to align marketing efforts with business objectives.Online Reputation Management (ORM): Monitoring, analyzing, and responding to online feedback to enhance brand perception, manage escalations, and build consumer trust.Customer Experience (CX) & NPS: Tracking and improving customer satisfaction through Net Promoter Score (NPS) and feedback loops, with a goal to continually enhance customer journeys.
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