Shoutik Chakrabarti

About Shoutik Chakrabarti

Shoutik is currently in the Amazon Ads Team for CPG, building brands in a digital world. His previous role was that of the Sr. Brand Manager in the Ariel India Team. In his Ariel role, he was responsible for delivering Ariel\'s P/L goals via new user growth, portfolio, pricing and media management- via both traditional and new consumer touchpoints. He also has experience in the Direct to Consumer Team that reaches 50 million trialists every year, with sales experience in HFS (General Trade) roles across Mumbai, Pune, Rest of Maharashtra and a Modern Trade account management role handling Spencer\'s. He completed his PGDBM from XLRI Jamshedpur, with majors in Marketing & Strategy and was among the top 10 of his batch. He has interned with Unilever at their London HQ on Dirt is Good (DiG), facilitating disruptive innovations and was offered a Pre-Placement Interview (PPI).He is a B.Tech in Mechanical Engineering from VJTI, Mumbai where he was the Department topper and stood second overall in a batch of 500+. He was a recipient of the Sir. Ratan Tata Scholarship for three consecutive years in VJTI. He was a Class and Placement Representative while at VJTI. He was selected to intern in the Machine Tools Laboratory of IIT Bombay and also has experience with Siemens, Kalwa Works in their Motors Department.Prior to XLRI, he has served as an Executive Assistant to the Executive President- Projects at UltraTech Cement Ltd.He was elected as a Senior Executive Member, Sponsorship of the Ensemble Core Team, the Committee that organises XLRI Jamshedpur\'s annual Management Festival. As part of the festival he helped raise INR 3.5 Million from corporate and local sponsors. He was also a member of the organising committee of the Guinness Book of World Records for the Longest Hand Washing Relay conducted at XLRI in 2015 as a part of Dettol India\'s Banega Swachh India Campaign.Shoutik, a blogger, an avid debator and participant in many elocution competitions has won several accolades in intra and inter-school competitions, having been felicitated by the Mayor of Mumbai in one such competition. He also regularly contributed to his school magazine and newspaper and continued his love for writing in XLRI and beyond as well. Shoutik, is someone who truly believes that knowledge is power and tries to obtain it from any credible source possible. In his free time he likes to read op-eds, watch Hollywood movies, blog and play badminton.

Experience

1. Sr Business Development Manager Ad Sales Cpg

   Amazon

   Apr 2023 — Present · Mumbai, IN

   Co-Category Manager of P&G’s Amazon business – via JBPs, category immersions, optimizing marketing mix. End to End P&G Ads Revenue owner on All Amazon Ads Ecommerce and Full Funnel Media solutions. E2E owner of P&G & their media agencies’ Amazon Ads relationship.

Education

• Veermata Jijabai Technological Institute (VJTI), Mumbai

  Bachelor of Technology (B.Tech.), Mechanical Engineering

  2009 — 2013

• Our Lady of Perpetual Succour High School (OLPS), Mumbai

  SSC (Secondary School Certificate)

  1995 — 2007

• XLRI Jamshedpur

  PGDBM, Marketing and Strategy

  2014 — 2016

• Swami Vivekanand Junior College, Mumbai

  Higher Secondary School Certificate (H.S.C.), Science

  2007 — 2009

Skills

• Engineering
• Teamwork
• Autocad
• Programming
• C++
• C
• Matlab
• Management
• Leadership
• Marketing
• Marketing Research
• Sales
• Strategic Marketing
• Business Strategy
• Project Management
• Team Management