Shoury Gupta

Bringing back Flavours of India with Patang 🪁

Role: Founder CEO at Patang
Location: New Delhi, DL, IN
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

About Shoury Gupta

After a decade spent juggling marketing, strategy, and storytelling, I am now running Patang - a homegrown D2C brand that celebrates India, one flavour at a time. We’re on a mission to bring regional flavours back into the limelight. Flavours that are clean, rooted, and full of personality. Just like the places they come from.At Patang, I get to build at the sweet spot of culture, community, and conscious choices. From forgotten farsans to peppery cashews from coastal towns, we’re not just selling snacks. We’re telling stories that taste like home.[https://thepatangstory.com/]Author of \'The Strokes Between and \'Songs of the Wheel\'.Before Patang, I wore many hats across brands like Tanla (ValueFirst), U2opia Mobile, TrulyMadly, Old Cheese (my own agency), Delhi Daredevils, Carat Media, and Turntable Productions, a college theatre venture that taught me half of what I know.My education’s taken the scenic route: from SRCC in Delhi, to SDA Bocconi in Milan, to Yale School of Management in the US for a short exchange. The one thread through it all? A deep love for building brands that feel personal, purposeful, and proudly local.What keeps me going?A mix of behavioural science, brand building, chakhna, and a glass of wine. Not necessarily in that order.

Experience

Founder CEO
Patang
Apr 2025 — Present · New Delhi, IN
Patang brings you clean, honest Indian flavours made where they belong. No shortcuts. Just the real thing. 🪁

Education

Yale School of Management
MBA Exchange, Behavioral Science of Management
Shri Ram College of Commerce (SRCC)
Bachelor of Arts (Hons.), Economics
Modern School
High School Diploma, Science & Economics
1996 — 2010
SDA Bocconi
Master of Business Administration - MBA, Brand Management and Strategy

Skills

Social Media Marketing
Microsoft Excel
Powerpoint
Market Research
Start-Ups
Management
Marketing Strategy
Sales Management
Social Media
Project Management
Advertising
Crm
Teamwork
Team Management
Public Relations
Marketing
Business Strategy
Customer Relationship Management (Crm)
Public Speaking
Media Planning
Microsoft Office
Sales
Event Planning
Client Servicing
Research
Entrepreneurship
Microsoft Word
Team Leadership
Leadership
Marketing Communications
Business Development
Digital Marketing
Strategy
Data Analysis
Event Management
Analysis

Contact information

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Current company

Patang

Food and Beverage Retail · 4 employees · Founded 2025 · New Delhi, Delhi, India

In every corner of India, there’s a breeze that rises come January. A kite climbs. A thread tightens. Someone shouts “Kai po che!” And just like that — a quiet ritual becomes a celebration. Patang is born from that very spirit. Of flight, of freedom, and of flavours passed down, not mass-produced. We’re not just here to sell snacks. We’re here to tell stories. Stories of faraway kitchens, of whispered recipes, of dusty towns and bustling melas. Stories of taste that stayed with us — long after the moment had passed. What is Patang? Patang is a journey through India’s most iconic snacks — made in the places they come from, with ingredients you’d find in your own kitchen. No artificial colour, no preservatives, and no bad oils — just honest food that remembers where it came from. We source directly from local makers, staying true to the roots of every recipe. Each pack is like a flavour postcard — carrying the scent of a place, the soul of a region, the pride of its people. We travel to Sattur for that perfect golden Seeval. To Thoothukudi for pepper-kissed cashews. To Kolhapur for Bhadang that bites back. And to Pune for Bhakarwadi that tastes like memory. These aren’t just SKUs. They’re rituals wrapped in paper. How We Fly We’re a young company with an old-school heart. No mass factories. No shortcuts. No algorithms telling us what nostalgia should taste like. Just clean ingredients, regional wisdom, and makers who still believe that food should be slow, sacred, and stubborn. We do things the long way — not because it’s trendy, but because it’s right. Why Now? Why Patang? Because something’s missing in the world of snacking. A sense of place. A sense of pride. A sense of home. Today’s India wants more than just crunch and salt. It wants culture. It wants clarity. It wants to feel something. Patang is for those who crave more than food. For those who want to open a packet and find a memory. A tiffin box. A monsoon train. A rooftop full of cousins.

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About Shoury Gupta

Experience

Founder CEO

Education

Yale School of Management

Shri Ram College of Commerce (SRCC)

Modern School

SDA Bocconi

Skills

Find verified contacts for anyone on LinkedIn