Shourabh Bhatt
Consultant at Kantar
- Role
- Consultant - Customer Analytics at 凯度
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Shourabh Bhatt
Dynamic marketing and analytics professional with 5+ years of experience driving measurable growth through data analysis, A/B testing, and strategic initiatives. Demonstrated success in boosting user acquisition by 25%, enhancing retention by 18%, and increasing donor engagement by 15%. Skilled in leveraging business intelligence tools to optimize performance and ROI. Adept at collaborating with cross-functional teams and leading high-impact projects to deliver results.
Experience
Consultant - Customer Analytics
Feb 2022 — Present · Gurugram, IN
Spearheaded data-driven marketing initiatives, increasing member retention by 15% and sales revenue by 20%-Developed a Look-Alike modeling tool that personalized member communication, boosting engagement rates by 12%-Conducted over 50 A/B tests to refine marketing strategies, achieving a 10% lift in campaign ROI-Designed and implemented data pipelines, processing datasets exceeding 1TB using Azure tools-Mentored a team of 5 analysts, improving team efficiency by 25% and aligning efforts with organizational objectives.
Education
Madurai Kamaraj University
Bachelor of Commerce - BCom
2014 — 2017
Symbiosis Institute of Management Studies
Master of Business Administration - MBA
2019 — 2021
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