Shorya Rastogi
Performance Marketing & Google Ads Specialist | SEM, PPC | Proven ROAS Growth for Startups & SMBs | Helping Businesses Turn Ad Spend into Profit 🎯 | DM for Free Audit
- Role
- Paid Search Manager at Wishup
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Shorya Rastogi
I’m a results-driven Account Manager & Sales professional with 6+ years of experience…
Experience
Paid Search Manager
May 2025 — Present
SITUATION: Contracted as Paid Search Manager for Hotel 24 Star Inn, a boutique hospitality business in Adarsh Nagar, New Delhi, to drive direct bookings and reduce dependency on OTA platforms.TASK: Develop and execute comprehensive Google Ads strategy focusing on local search visibility, booking conversions, and revenue optimization for the hospitality sector.ACTION: • Implemented data-driven Google Ads campaigns targeting high-intent keywords (\"hotels near me\",\"boutique hotels Delhi\",\"business hotels Adarsh Nagar\")• Executed advanced audience targeting strategies including location-based campaigns within 10km radius• Optimized Google My Business integration with Google Ads for enhanced local search performance• Deployed conversion tracking and Google Analytics integration for comprehensive performance measurement• Created compelling ad copy emphasizing unique value propositions and local market advantages• Managed budget allocation across Search, Display, and Performance Max campaignsRESULT:• Successfully managing ongoing PPC campaigns with improved click-through rates and booking conversions• Implementing landing page optimization strategies to maximize conversion rates• Contributing to enhanced local search visibility and direct booking revenue• Building sustainable SEM framework for long-term hospitality marketing successKEY SKILLS: Google Ads Management, PPC Optimization, Local Search Marketing, Hospitality Digital Marketing, Conversion Rate Optimization, Performance Tracking, Audience Targeting, Google My Business OptimizationManaging the ads for Hotel 24 star inn based in Adarsh Nagar, New delhi
Education
PMS Public School, Moradabad
Business/Commerce, General
2008 — 2017
Maharaja Agrasen Himalayan Garhwal University
Bachelor of Business Administration - BBA, Business Administration and Management, General
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