Shorya Jain
Product Marketing Manager @FPL Technologies
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WORK HISTORY
Product Marketing Manager @FPL Technologies
EDUCATION
Indira School of Business Studies PGDM
Postgraduate Degree, Marketing, Digital marketing
ST GEORGES COLLEGE
Secondary School Certificate, ICSE
SRI JAGDAMBA DEGREE COLLEGE, AGRA
Bachelor of Commerce - BCom, genral
DR . MPS WORLD SCHOOL
Higher Secondary Certificate, Business/Commerce, General
ABOUT SHORYA JAIN
I am a product marketer specializing in growth, lifecycle marketing and customer engagement strategies that drive product adoption and retention. My experience lies in translating product capabilities into data-driven marketing campaigns that increase user engagement, product usage, and revenue growth. At OneCard, I have led multiple lifecycle and engagement initiatives across Push, Inbox, WhatsApp, SMS, and Email to drive adoption and customer activity.Key achievements include: • Grew MAU by 67.5% through strategic lifecycle campaigns for the “Around You” feature • Improved user retention to 60% over 6 months through targeted engagement journeys • Built a channel selection model that recovered 5% dormant users and increased reactivation by 42% MoM
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