Shormistha Mukherjee
- Role
- Director at Flying Cursor Interactive
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Shormistha Mukherjee
Storyteller, creative strategist, problem solver, connection maker, team builder and…
Experience
Director
Jun 2012 — Present
I\'m a Co-Founder and Director at Flying Cursor Interactive. About 8 years back, I decided to use the learnings from my 18 years of experience in mainline advertising, and apply it to online communication. I believe that at the heart of all communication, lie human insights. Our dreams, our fears, our ambition, our relationships, in fact our human truths.they define how we respond to brands and their communication. At Flying Cursor, my job is to lead and inspire work that combines strategy, insights, design, technology and media to create persuasive brand solutions across digital mediums. With a team of 35 cross functional specialists, who excel in telling compelling stories in all forms, Flying Cursor is an award winning, full service, digital communication agency, that does cutting edge brand work on digital, through human insights and platform knowledge. In the last 3 years, we have partnered in long term relationships and projects with various brands, some of which are National Geographic Channel, Sunrisers Hyderabad, Fox Life, Bisleri, Mahindra Two Wheelers, The Leela, Urzza, Max Life Insurance, Godrej, Piramal, Amazon, Colours TV. We also specialise in building long term digital properties and assets that brands can own on digital, and in the hearts of consumers. Some of these have had offline experiental extensions, again developed and conceived by us. Our strength lies in the fact that we believe that digital media and creative solutions go hand in hand. And work around environment, trends, conversation hot topics, emerging platforms to create a synergy between that two, that make our brand ideas not just visible, but also impactful. If you think we can help your business, we\'d love to chat at h••••@flyingcursor.com.
Skills
- Brand Architecture
- Copywriting
- Brand Developement
- Art Direction
- Brand Development
- Logo Design
- Corporate Identity
- Creative Strategy
- Creative Direction
- Film
- Advertising
- Outdoor Advertising
- User Experience
- Interactive Advertising
- Corporate Branding
- Integrated Marketing
- Entrepreneurship
- Branding & Identity
- Digital Marketing
- Brand Management
- Digital Strategy
- Concept Development
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