Parth Sojitra

About Parth Sojitra

ChatGPT has written this:I work with Shopify and Shopify Plus brands on conversion optimization, merchandising, and growth systems.If your store is active but growth feels inconsistent or hard to control, you’re in the right place.I would honestly say I am in the turtle’s race Slow. Intentional. Focused on compounding results over time.It’s 2025, heading into 2026. AI has made execution faster but clarity still wins.That belief is what led me to become part of ExactWhy.ExactWhy was built around a simple idea: before scaling, you need to understand the exact why behind what’s working.That mindset shapes how I approach Shopify, eCommerce, and growth problems today.Through ExactWhy, I work closely with Shopify eCommerce founders and brand owners to turn busy stores into well-run, profitable businesses not just better-looking websites.Most Shopify stores don’t have a traffic problem.They have a conversion, merchandising, and systems problem.That’s the gap we focus on solving at ExactWhy- Management by education- Creative by nature- Sales and growth by choice.Most of my work sits at the intersection of:• Shopify storefront optimization and conversion rate optimization (CRO)• Product merchandising, bundles, pricing, and offer strategy• Shopify tech stack and app decisions aligned with business goals• Building scalable eCommerce systems instead of adding more tools• AI product integration (ChatGPT & Gemini) for smarter product discovery and searchI didn’t start because I had everything figured out.I started out of compulsion and stayed because I genuinely enjoy solving real commerce problems.If you’re building on Shopify or Shopify Plus and looking for clarity around growth, systems, and scale, you’re exactly where you need to be.I share practical insights on- Shopify growth strategy- eCommerce systems and operations- Conversion rate optimization (CRO)- Scaling decisions based on real brand patternsIf Shopify, eCommerce growth, or scaling your store is on your mind, feel free to message me here on LinkedIn. Feel free to message me here on LinkedIn. I am always open to a thoughtful conversation. You can also hit the profile bell to follow along.

Experience

1. Founder

   Exactwhy

   Jan 2026 — Present

   At ExactWhy, I work with Shopify and Shopify Plus founders to build scalable, profitable eCommerce systems that support long-term growth.My work combines Shopify Store Development, Conversion Rate Optimization (CRO), and Growth Strategy to help brands move from busy, reactive operations to structured, predictable pertormance.I focus on:•⁠ ⁠Shopify and Shopify Plus store development and optimization•⁠ ⁠Conversion rate optimization across key storefront and checkout journeys•⁠ ⁠Merchandising, bundles, pricing, and offer strategy•⁠ ⁠Shopify B2B and DTC commerce workflows•⁠ ⁠Aligning Shopify tech stack decisions with business and revenue goals• AI Product Integration (ChatGPT & Gemini)Most Shopify stores don\'t struggle with traffic. They struggle with systems, clarity, and scalability.That\'s the gap I focus on closing through ExactWhy.

Education

• Veer Narmad South Gujarat University, Surat

  Bachelor of Commerce - BCom, Accounting and Business/Management

• SYMBIOSIS INTERNATIONAL UNIVERSITY

  Master of Business Administration, Hospitality Administration/Management

• The Institute of Chartered Accountants of India (ICAI)

  Common Proficiency Test