Shonda Ranson
Marketing and Public Relations Manager for the Center for the Performing Arts @City of Mountain View
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WORK HISTORY
Marketing and Public Relations Manager for the Center for the Performing Arts @City of Mountain View
Mountain View, CA, US
Project Lead and technical expert for an online, multichannel live streaming event with a multicultural, international panel of speakers on the theme of Inclusion and Accessibility (we have already picked up interest from Hollywood producers and sponsors for our next event)• Create promotional videos for performing arts clients including concept, storyline, shooting, editing and distribution using Final Cut Pro with familiarity with Premiere Pro.• Designed and launched a digital lobby display system using cloud-based software running both simultaneous, independent, original and scheduled programming on 4 systems• Launched the Mountain View Center for the Performing Arts (MVCPA) digital presence, including behind the scenes, online video and digital promotional items for performances and lobby art • Created ads for local businesses to offset the cost of Preview Magazine, which is distributed to more than bay area subscribers • Publish Preview Magazine - layout, design, photography and work with clients on content • Write, maintain and light coding for website MVCPA.com
EDUCATION
Roberts Wesleyan University
MSL, Leadership
Junior Chamber International
CNT, Certified National Trainer
Roberts Wesleyan University
MSMK, Strategic Marketing
SKILLS
ABOUT SHONDA RANSON
Multi-year experience in:* Running an online, multichannel live streaming event with a multicultural, international panel of speakers.* Supervising staff, student workers and interns with a focus on servant, agile leadership.* Internal communications support, including large-scale employee events, an all-employee band and ongoing cross-departmental relationship building to understand the needs and views of employees.* Print, broadcast and digital communications (web, email, social and mobile).* Strong and favorable media relations.* Translating complex tech research (medical, cleantech and emerging tech) into clear, common language.* Strategic, integrated marketing using cross-channel branding in targeted and diverse demographics.* Blogging, vlogging, live-streaming, storytelling and kinetic typography.* Event and project management (local, state and international scale).
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