Shona Callahan
- Role
- Senior Vice President Branch Design Standards at Truist at Truist
- Location
- Savannah, GA, US
- LinkedIn followers
- 500 followers
About Shona Callahan
As the Senior Vice President of Workplace + Retail Design Standards at Truist, I am…
Experience
Senior Vice President Branch Design Standards at Truist
Feb 2022 — Present
As a key player in the merger of Suntrust and BB & T into Truist, I spearheaded the development of innovative retail signage solutions for branches and ATMs, seamlessly blending the distinctive branding of both legacy institutions. My team meticulously reviewed both exterior and interior brand guidelines to ensure flawless execution of the new Truist identity, while I personally oversaw the creation of a groundbreaking Truist prototype and established design standards applicable to all new DeNovo and Relocating Truist branches and ATMs. Beyond design, I assumed a leadership role in managing the Retail and Small Business distribution channels, encompassing branch configurations and ATMs. My strategic insights led to recommendations for enhancing operational efficiency and channel utilization, enabling us to tailor footprints to meet diverse market demands. Collaborating extensively with cross-functional teams, including Strategy, Market Planners, Brand, Marketing, Finance, and Real Estate, I drove cohesive project execution and ensured alignment with corporate objectives. My responsibilities extended to overseeing vendor performance across ground-up builds and renovations, with a focus on consistency and cost reduction. I established comprehensive vendor requirements and standards to elevate quality and streamline operations. To maintain transparency and facilitate effective communication, I curated an internal design standards website accessible to project management, architectural engagement, and vendor teams. Throughout this journey, I conducted rigorous site visits to monitor performance and uphold a commitment to enhancing the client and teammate experience continually. My dedication to delivering excellence in design, project management, and operational efficiency has played a pivotal role in Truist\'s successful transformation and ongoing growth.
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