Shona Hayes
Summit Sponsor Content Manger Aws Global Events @Amazon Web Services (AWS)
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WORK HISTORY
Summit Sponsor Content Manger Aws Global Events @Amazon Web Services (AWS)
London, GB
I am part of the AWS Global Marketing team responsible for driving awareness and adoption of AWS among tech buyers worldwide. The Event Content team owns the strategy and execution of breakout session content for flagship events (AWS Global Summit series and re:Invent). The team I sit on focuses on the execution of 28 Global Summits across AMER, EMEA, and APJ.Driving exceptional partner experiences and customer engagement at AWS Summits through strategic content management and sponsor relations. Leading the end-to-end content development process for high-profile AWS event sponsors, ensuring impactful speaking sessions that deliver value to our global audience.Key Responsibilities:• Orchestrate sponsor content strategy across AWS Summit series, maximising partner visibility and audience engagement• Drive excellence in content delivery by managing speaker submissions, timelines, and quality standards• Develop and execute strategic communication plans for sponsor speakers and stakeholders• Optimise sponsor content workflows through data-driven insights and process improvements• Champion innovative approaches to enhance partner-customer connections at AWS events• Collaborate with cross-functional teams to elevate sponsor participation and event successThis role is crucial in shaping how AWS partners deliver compelling thought leadership and solutions to our enterprise customers through world-class events.
EDUCATION
London Metropolitan University
HND, Marketing & Business Management
Richmond Upon Thames College
High School, Business Studies, Law and English Language & Literature
ABOUT SHONA HAYES
I have a very unique combination of marketing expertise and a strong sales background. Transitioning from sales to marketing over 15 years ago, I have consistently implemented strategies with robust KPIs and substantial ROI. My campaigns have been driven by lead generation, catering to both B2B and B2C environments. My experience spans marketing and advertising for technology companies and working with renowned brands such as Van Hage, Lexus, and Toyota.I am highly adaptable, having worked with and managed teams of varying sizes, as well as independently. My budget management experience ranges from £200 to £1.5 million. I am passionate about marketing, eager to learn new technologies and strategies to continually enhance my expertise.My international experience includes marketing, research, event management, and product sales across Singapore, India, Barcelona, France, Austria, Germany, the USA, Scotland, Ireland, Italy, and Dubai. Additionally, I have successfully managed remote teams in various global markets, ensuring cohesive and efficient operations.
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